Subaru Outback

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The first advertisement I have chosen to review is a print ad from Canada for a 2014 Subaru Outback. The image is of an adult man, young but obviously not a teen, looking at his cellphone with rugged, snow capped mountains and a Subaru Outback in the background. He is reading a message on his phone that says "no signal," while wearing a bike helmet and gloves. At the bottom of the image, there is the phrase "Subaru | Reaches all the places your cellphone signal can't" (Subaru). Based on this ad, I would say that the target market for this car is active, youthful people who are tech savvy, connected, still get outdoors when they can, and have reverence for nature. I came to this conclusion because the man in the picture is young, he has …show more content…
The imagery is very simple: a plain beige background (textured like sheet rock) with a paint sample strip taped to the "wall." The paint strip shows different shades of green, ranging from "recycled plastic" to "kale milkshake" and "vegan retreat." All of the paint color names are definitely geared towards environmentally conscious, liberal, stereotypes (albeit with a bit of irony). At the bottom of the paint strip, denoting the highest saturation of environmental awareness, is a side shot of the Honda Accord Hybrid. The whole concept is focused on the psychographic sector of people who care about the environment (at least to some extent; they are still shopping for a car...). There is no indication of a geographic sector, other than that there is a stamp of a Canadian Green Living Award, and there is not an obvious demographic. I think that the ad is ambiguous enough to appeal to many different demographic groups; you could be a soccer mom, a young professional, or a retiree traveling around the country, but as long as you have some level of environmental consciousness, this car is a great fit. I don't think they need to change
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