3O1LON International business
Boffi: Managing internationalisation in
luxury goods
Executive summary:
Nowadays, being competitive isn’t an option but more an obligation.
Through this report, we identified the well-known Italian Boffi,
specialised in kitchen and bathroom industry. How Boffi did to be one
of the most important Italian producers of kitchens and bathrooms in
the luxury field? What was its strategy? How can they improve their
sales and market share? Those are the question…
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