The second dominant theme in the psychological approach is about obsession. Timmons et al. (2007, p.11) estimated the constant thinking of new ideas for businesses from the entrepreneur. Based on their previous experiences, entrepreneurs will capture their value creation and enhancement. In the view of Morganteen (2014), while the technology world nowadays focus on Apple and Samsung’s battle in technology market, Want wants to enhance the marketing and spend more on the HTC’s smartphones’ diversity even HTC One has been recognized as best smartphone at the 2014 Mobile World Congress.
Beside, Timmons et al. (2007, p.12) also exclaim that ‘successful entrepreneurs tolerate risk, ambiguity, and uncertainty’. They are risk-takers, but different than gamblers, they are extremely carefully in calculating risk consequences and able to resolve problems. In a Rachel Roy fashion show, to resolve the mistake of her assistant of forgetting the lip palette, she has created a new lipstick colour based on the eye shadow and some lip balm which makes Rachel completely satisfied and now became Mahogany lipstick. According