Summary: Motley Fool

Words: 286

Pages: 2

Company Issues:

The company's traditional colorful patterns are not attracting potential shoppers to their brand.

The market saturated with intense competition from luxury designers like Coach, Michael Kors, Kate Spade, Louis Vuitton, and Prada because these companies have a strong brand image with a loyal customer following which makes it difficult for Vera Bradley to compete.

The company has to understand the current market, and they need to devise a plan of action to set the standards for innovation and quality so that they can differentiate their product line.

According to the Motley Fool article, " the company reported revenue of $104.4 million, but they were down by 9.9% year-over-year, which is $4 million short of analyst

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