In Melissa Rubin's Article "Advertisements R Us" her claim would be that the Coca-Cola company is using service men overseas to help sale their product, by providing them to taste the product for only five cents. The evidence she uses to support it is by explaining why they chose the service men and why they made it so cheap. The reason being as Rubin explains is because it was back in the day, when men were the main source of money income, and they were the hard working spouse of the family. It's where the money income comes from. At this point you are probably thinking why service men, and not just men in general? Rubin also explains this; service men are people who look over and protect our country, so the Coca-Cola company wanted to have
