Carla Freeman addresses pink-collar work in the ethnography High Tech and High Heels in the Global Economy regarding the life of Afro-Caribbean women in Barbados working in the new high-tech industry called “informatics”. Essentially, they work in the service industry, such as data entry, insurance companies and airline reservation (Freeman, 2010). There is a code of professionalism that they must follow in the workplace by being demeanour and to dress properly. The importance of dress and appearance operates as a form of surveillance and discipline as it reflects their work ethic, productive capacity and impacts the company’s image (Freeman, 2010). For example, they should “leave tee shirts and pants unless it’s a dress pant” for a skirt suit
