Management
Philip Kotler – Kevin Lane Keller
SUMMARY
PART 1 Understanding Marketing Management 4
Defining Marketing for the 21st Century 4
Developing Marketing Strategies and Plans 5
PART 2 Capturing Marketing Insights 13
Collecting Information and Forecasting Demand 13
Conducting Marketing Research 16
PART 3 Connecting with Customers 18
Creating Long-term Loyalty…
Words 26667 - Pages 107