A noted executive, Ron Johnson was hired to revamp JcPenney’s competitive strategy (Kinicki & Williams, 2013). Upon his entry into the management strategy for the existing team, Mr. Johnson decided the current strategy of bombarding customers with multiple sale promotions was not working. He learned the company was selling their products well below the retail price. Instinctively, as he re-hauled the Apple Company’s store display, he decided to give the store a complete face-lift and provide the customer with a total package in shopping experience. His idea was to attract the customers and make them want to purchase items in the store.
Additionally, Mr. Johnson’s strategy did not incorporate the existing constant-sale marketing strategy
