During the 2012 Olympics, Nike released a commercial that shows a clearly overweight child running while a voiceover defines greatness. In response to this commercial, Dr. David Katz wrote “Nike’s Notion of Greatness, and the Road Not Taken,” an argumentative article, to criticize Nike’s definition of greatness. Through the utilization of syntax, diction, and figurative language, Katz establishes his argumentative tone to critique the mechanics of Nike’s ad. Within his article, Katz repeats the phrase (or a variation of the phrase) “obesity is not a barrier to greatness” more than 5 times. The inclusion of this sentence allows Katz to force the reader to think deeper into how Nike defined greatness. Nike’s ad used an overweight boy “overcoming”
