President Ono’s Letter
To write a letter such as the one by President Ono requires a careful consideration of the audience, goals of the message and the situation under which the letter is designed (Rentz 100). To determine the extent to which any letter appeal to the audience and the general success of a letter, a consideration whether the message is direct or indirect and what fonts applies to the body of the letter among other aspects that contribute to the aesthetics of letters. This paper is hence an analysis on the President Ono’s letter on Hottest College in America 2013 tour, the particular shifts it creates in an attitude toward the President, the subject matter and role of one as a student of the institution. My experience with this letter is that it assumes the general direct plan, which begins with the objectives. The main concern of the letter is…show more content… Another phrase that comes to importance from the President is “The internet is more mirror than lake”. This is an opening statement to support further the pessimistic tone President Ono presents over the World Wide Web that strives to replace the face to face communication, which is not possible according to the President’s letter. These sentences apart from giving the information that the president wishes to pass across contributes in supporting the idea that the message takes a rather neutral approach to address the congregation of college alumni the importance of face to face conversation as opposed to social media. This is the notion that the letter seeks to set a neutral appeal to the audience and ought to be direct. These are the main reasons the sentences from this letter stand out
