What we are talking about, according to the commercials, is that Miller is by God an American beer, “born and brewed in the U.S.A.” and the men who drink it are American men, the kind of men who aren’t afraid to perspire freely and shake a man’s hand. That’s mainly what happens in Miller commercials: Burly American men go around, drenched in perspiration, shaking each other’s hands in a violent and patriotic fashion. (Barry 452)
This commercial is unintentionally grouping American citizens into the boat of being a drunken mess and burly creatures, rather than focusing on the patriotic roots of its story. Barry is indirectly saying that the commercials of …show more content…
Barry realizes this as he states, “Another possible explanation is that, since there are never any women in the part of America where beer commercials are made, the burly men have become lonesome and desperate for any form of physical contact” (Barry 452). Advertising is an open book, waiting for someone to write their own story. Sometimes this story can upset certain groups, which will ultimately lead to problems for society further down the