In conclusion, Susan Sherr researched the presendential campaign ads that depicted children from 1960 to 1996. She argued that the children were used in campaign ads as tools to manipulate the audience. The children functioned as rhetorical tools to reflect positively on a candidate and negatively upon his opponent. The children were symbols that often highlighted the relevant social issues in America at the time. Berson adds that visual imagery of children connect to the everyday lives of audiences, making them a powerful means of persuading voters. Children become the lens or frames through which voters perceive the problems facing the nation. I recognized that three of Sherr's five categories were still relevant in today's presidential
