In both the McNeil and Nike cases, the people in question acted without a rational mind. Businesses are caught in a challenging position of making ethical decisions versus making good business decisions.
Businesses are slowly but surely coming to understand two things: people are willing to pay more for ethically sourced products, and if a company is accused of unethical practices, it will hurt their profits in the long run.
Technology has made it easier on consumers and employees alike. For consumers, they are more able to research the background of a product in just seconds, using an app scanner. For employees, remotely working from home is becoming more common as a means by which to allow for employees to spend more time with family, while
