Summary Of The Tipping Point By Malcolm Gladwell

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The book The Tipping Point by Malcolm Gladwell is an expository analysis in which Gladwell seeks to shed light on trends, culture, and epidemics. He presents the idea that epidemics start and stop due to few key underlying factors. These factors can be described as the tipping point in an epidemic. Society believes that trends happen because of gradual changes while Gladwell puts forth the notion that epidemics (epidemic being anything that rises and falls) are dramatic events and must be caused by considerable and stark change. Gladwell divulges into the subject by presenting the three ideals that back up his claim: The Law of the Few, The Stickiness Factor, and the Power of Context.
The Law of the few suggests that a small amount of people
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