Summer Olympic Games Essay

The Economic benefit especially Tourism benefit of Beijing Olympic Games
Written by Ying Yang
Spring 2015

Contents
Chapter 1 Introduction…………………………………………………………..4
Chapter 2 The economic benefit for Beijing to hosting the Olympic Games……5
Chapter 3 Tourist industry with Economic……………………………………...10
Chapter 4 The rise of the modern Olympic Games tourism……………………..13
Chapter 5 Beijing Olympic Games on the impact of tourism industry………….15
Chapter 6 Beijing Olympics tourism industry response…………………………18
Chapter 7 Conclusion…………………………………………………………….21
References………………………………………………………………………..23

Abstract: Using literature, expert interview, mathematical statistics, comparative analysis and logic analysis and other research methods and based on the theory of festival to the Beijing Olympics economic and tourism benefit. Research has shown that the economic value of Beijing Olympic Games at the macro level performance in Beijing for the Olympic Games and play a direct role in the national economic growth, promote the adjustment of economic structure, stimulating the Beijing's employment structure adjustment, and improve the brand of Beijing city. The Olympic Games in Beijing promote industries and the rapid development of sports industry in China. Meanwhile, Beijing Olympic Games has enhanced tourism and attract tourist and create tourism travel environment.

Chapter 1 Introduction
Every four years athletes, coaches, officials, sponsors, media, and tourists gather in one city for the world’s most prominent mega-event, the Summer Olympics. Though many of the early Games were relative afterthoughts incorporated into the billing of the World’s Fair, the Modern Olympiad has since flourished into a global phenomenon that draws hundreds of millions of dollars in television contracts and billions in host nation spending. The Olympic Games have followed a distinct path, increasing in global importance along the way. From the 1948 London Games to the 1980 Soviet Games, the International Olympic Committee courted cities instead of the other way around. Highly lucrative television deals have changed the landscape of the Games, enabling the well-documented and sometimes lamented commoditization of the event.
Hosting the Summer Olympic Games is perhaps the largest advertising opportunity that a country can have, and the Games are increasingly used as an extensive public relations campaign for the host city and country. Mega sporting events have become highly sought after commodities. Although the hosting of the Games has been confined largely to Europe, North America, and Australia, developing nations are increasingly seeking to host major sporting events in order to promote their countries on a global scale.
Prior to the 2008 Games in Beijing, all of the 25 modern Olympics, with the exception of the 1968 Mexico City Games and the 1988 Games in Seoul, were held in developed countries. The relatively recent economic progress of developing countries has prompted many bids to host Olympic Games. Qatar, Turkey, Peru, Morocco, and South Africa have all expressed an interest in hosting the 2020 Olympics. For countries seeking global identities, these large international sporting events can be golden opportunities, and they often become key factors in both local and national development strategies.
In 2008, Beijing has successfully to host a Summer Olympic Games. Beijing offered developing nations a template for showcasing remarkable economic growth and tourism growth. In this paper, I will firstly show the economic growth and secondly show the tourism for Beijing the benefit of hosting the Olympic games.

Chapter 2 The economic benefit for Beijing to hosting the Olympic Games
2.1 Summer Olympic Games
The Summer Olympics are a major international multi-sport event held every four years. The Games host over 11,000 athletes representing over 200 nations. While the actual event lasts for two weeks,

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