This essay will tell you about the Superbowl Honda Civic Yearbook commercial. The company who made the commercial ad was Honda and they used celebrity endorsement to influence the viewer, because celebrities sometimes influence people. The audience they wanted to target was 12-18 year olds, because they want teenagers that don’t have serious jobs to start having an interest in a particular career. In the ad commercial they included Jimmy Kimmel, the host of Jimmy Kimmel Live! and Missy Eliot a famous rapper. The message of the ad was to reach for the stars and to not let anything stop you, even if you mess up.
Another demographic for the commercial was for all genders, because there are people of both genders who want to succeed in life. There
