This perspective allows us to have both aspect of the franchise inside and outside the series, indeed, by acknowledging the existence of this franchise the produce are even able to integrate as a comedy inside the show. Furthermore, it has been interesting to notice that those particular episodes have been one of the most appreciated one by the viewers and the fans, proving that this choice was indeed clever as it reaches the rating of 9,3/10 on IMDB for the episode ‘The Monster at the End of This Book’ (4.18). People can identify themselves in those episodes as fans as Alice Jester emphasizes in her interview with Eric Kripke. It is indeed quite common to see fans in conventions, or Comic Con cosplaying as they dress up as the actor, using franchised products. The bond between the actor, more broadly the show, is therefore strengthened and deepened allowing the audience to be even more …show more content…
The industry is taking advantage of this because nowadays the fans won’t settle solely for the show, they show their desire to be even more integrated in the universe of the show as well as the actors. Consequently, this explains the recent appeal to auxiliary footage such as the behind the scenes or the example that is the most striking with Supernatural: the bloopers. Indeed, it has been established as the trademark of the show to present at each Comic Con the bloopers of the coming season. The television show therefore use this unusual example of franchise to expand and deepen its relation with its public as they show something that would normally be concealed. The gag reel has proved to be largely appreciated by the fans and even required. Furthermore, thanks to the evolution of digitization we can now find this content on YouTube has the fans really integrate themselves in the participatory culture and share them on YouTube. The bloopers of the Supernatural are known to be especially funny as the actors don’t take themselves seriously and regularly play pranks on each other. It has occurred that through the franchise of those gag reel video which are now available on YouTube, the show is able to reach an even larger audience. Indeed, only by watching those extras videos the viewer is therefore intrigued and