Susan Cain Extroverts

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Before reading this book I thought I was genuine introvert, I preferred watching anime and reading various books rather than going out to social events. Susan Cain explains why the theory of introverts and extroverts isn’t as distinct as society believes. Cain describes how the media exploited the nation’s interest in extroversive personalities. The author goes through numerous commercials depicting how the language has the ability to make the viewers crave extroversive traits. Cain describes these traits as the cultural ideal within American society.
To begin evaluating the extroversive expectations of society Cain tells an anecdote about an individual who was forced to negotiate the details of an agreement between two different companies. The individual turns out to be the author, Susan Cain. Cain knew all the background information required for the deal however she felt overwhelmed by the other people in the room. She was aware of her introversive tendencies so she felt as though she wouldn’t be able to handle the situation. Cain used the anecdote to seem more relatable to the reader, every person has been in a situation where they felt unprepared or underqualified …show more content…
One example that forced me to become aware of the purpose of commercials was a slogan for drug called Equanil. By 1960 one out of every twenty tried Equanil as a way to treat their social troubles. The billboards and posters read “Anxiety and tension are the commonplace of the age”, Cain evaluated the language that created the crave for bold individuals. Countless newspaper and books were published to go against introversive traits, using words like “forceful, dominant, and fascinating” according to Cain. The attractive adjectives used to describe the role models of society eventually forced people to alter themselves to become like

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