Susan Gregory Thomas

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Lawrence Kohlberg, a developmental physiologist identified three levels of progressive ethical development. The first, called ‘pre-conventional morality’ can be identified by its childlike characteristics due to it’s none existent personal code of morality. Instead, the moral code of an individual is formed as a direct influence from the standards of others around them. In this particular scenario the authority for decision making lies outside of the individual’s control and reasoning for this decision will be based on its potential merits or consequences. This form of progressive ethical development suggests that individuals will be deterred from the possibility of negative consequences occurring as a direct result of their moral judgement …show more content…
This video focuses on the gravitation of children to TV characters which are being used to communicate and build relationships with clientele from a young age, becoming a lifestyle brand and a necessity, therefore increasing the purchasing power of child consumers and the profitability of businesses worldwide. Susan Gregory Thomas’s summation highlights her opinion of the growth of an overwhelming sensory overload on the children of today, which has resulted in a vicious cycle of an orientating reflex. From investigating further into this source and analysing its possible merits and limitations I have gained a valuable insight into this issue, and have consequently learnt of a growing cause for concern growing over the issue of marketing to children. This information presented by an industry expert; states that children have not yet developed the connective tissue which is used to bridge the gap in transitions, which is also used to understand the narrative of a story. This unbiased source will be of the upmost importance to me when constructing an evaluation, relative to the impact that digital marketing is having on consumers; as evidenced by the impact of digital marketing to a consumer group which is unable to differentiate between an honest, persuasive advertisement and that of a manipulative, marketing message which was designed with the primary intention to deceive its
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