Swot Analysis Of Ikea

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THE VISION
To create a better everyday life for the many people.
THE BUSINESS IDEA) mission)
We shall offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
THE HUMAN RESOURCE IDEA
To give down-to-earth, straight-forward people the possibility to grow, both as individuals and in their professional roles, so that together we are strongly committed to creating a better everyday life for ourselves and our customers. http://www.ikea.com/ms/en_SG/about_ikea/our_business_idea/index.html

This triangle represents how each factor is important to enclose the triangle in which without the human resources (skills,creativity,etc) they could never be …show more content…
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