Swot Analysis Of Mcdonalds

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COMPANY OVERVIEW:
Brief description of the company
McDonald’s is one of the largest fast food restaurants today. There are over 35,000 restaurants in 117 countries at the end of 2013. Out of those restaurants, 26,338 are franchised or licensed. That is over 80 % of the company. There are only 6,399 restaurants operated by The Company (McDonald’s). McDonald’s is a corporation that involves serving meals fast. McDonald’s is a customer service based company. Base on Wall Street journal, McDonald’s was one the two companies that ended 2008 with a gain (www.aboutmcdonalds.com)
Company history
McDonald’s has been around since 1940. It was founded by Dick and Mac McDonald’s their first store was a Bar-B-Q restaurant in San Bernardino, Ca. They closed the Bar-B-Q for only 3 months to make alterations. The first menu had nine items, hamburger, cheese burger, soft drinks milk, coffee, potato chips and slice of pie. In 1949 the world famous fries replaced the potatoes. McDonald’s opened their 100th store in Fond Du Lac, Wisconsin. In 1962, the McDonald’s in Denver, Colorado was the first to get indoor seats. On McDonald’s 10th anniversary the stock was $22.50 per share. Ronald McDonald’s appeared in his first commercial in 1966. The Big Mac was introduced in 1968. It has been one on McDonald’s best-selling products. The first Ronald McDonald’s house was opened in 1974. Over the years, McDonald’s have made several changes and updates to stay on top of the competitors. In 1983, McDonald’s was in 32 countries and chicken nuggets were introduced to domestic restaurants. Several years later in 1992, a store was open in Warsaw, Poland. This location breaks all grand opening stores sales. McDonald changed their kitchen to a made for you operating platform in1998. This made the kitchen more flexible. Fruit ‘n Yogurt parfait was introduced. Since then it has been a high selling item. Over the last decade, McDonald introduced several new products including wraps, sandwiches, salads, smoothies, and griddles (www.aboutmcdonalds.com).
Organization
The structure of McDonald’s is divisional. The corporation is broken down into several divisions that help the company continue to profit. The President and CEO is Don Thompson. The other leadership position are Chief Operating Officer, President, McDonald’s USA, Corporate executive vice President Worldwide Supply Chain , Development and Franchising, Executive Vice President and Chief Financial Officer, Senior Vice President and Chief Communication Officer, Executive Vice President and Chief Brand Officer, President, McDonald’s Asia, Pacific, Middle East and Africa, Executive Vice President and Chief Human Resources Officer, President, McDonald’s Europe, senior Vice President, Corporate Strategy, Senior Vice President and Chief Digital Officer, Executive Vice President, General Counsel and Secretary, Senior Vice President and Global Chief Information Officer and President, McDonald’s Latin America (www.aboutmcdonalds.com).
Main products and services
McDonalds sells their products all over the world. McDonald’s main products are the hamburgers and fries. Their fries have been the top ranking fries for years (www.aboutmcdonalds.com). McDonald’s is well known for their Big Mac with the special sauce. McDonald’s have changed up their target group to the working class business professional. They have coffee, smoothies, cappuccino and parfaits. They also offer free Wi-Fi, playground area and parties (www.mcdonalds). With these perks, customers can come in with their children and be able to use internet while their children play. McDonald’s has five focus areas which are nutrition & well-being, sustainable supply chain, environmental responsibility, employee experience and community.
Geographic area of operations
McDonald’s has over 35,000 restaurants in 119 countries (www.mcdonalds.com). McDonald’s has approximately 400,000 employees. There are restaurants in Europe, Asia,
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