Swot Analysis Of Ross

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Threats
• Strong competition in the general retail industry. o The competition is really high within the general retail industry but even more so in the discounted retail segment. New companies are entering the market looking for innovative ways to gain market share. o The industry is currently saturating with new players because of the success that other major competitors have had. Ross needs to be aware of the competition and their strategies. It is essential for the company to be innovative to stay in the game.
• Effects caused by changes in the economy. o Ross needs to be aware of how the economy of each state evolves, as well as any regulations that might have a direct effect on the company. For example, minimum wage has been a constant …show more content…
o Ross has to be cautious with their investments of new store openings and future expansion. Making sure there is enough cash flow for new retail stores is imperative. Expanding too quickly can have an adverse effect, lose the company millions as well as a decrease in growth rate.

• Unexpected changes in consumer preference. o Fashion trends and consumer preferences are constantly changing; Ross needs to be proactive in making sure the company satisfies the demands of its current customers to keep them and attract new consumers.
• Global climate change. o Weather can be a big influencer in the type of clothing consumers demand. Global warming is creating big changes in weather patterns across the U.S. The company sales could be affected if there is an unusually warm winter or a cold …show more content…
Together they raise money for different causes and help the community as much as they can. Some examples of community fundraisers include fashion shows in New York, Boston and Los Angeles that help collect money to be donated to charity. In San Francisco Ross partners with the Golden State Warriors to support reading, writing and academic success of kids in the bay area.
Operating sustainably – “Ross’ efforts to be efficient and sustainable help [them] reduce [their] impact on the environment and generate cost savings, which [they] pass on to [their] customers. [Their] commitment to use less energy and fewer natural resources goes back more than 20 years, and [they] continue to improve [their] performance year after year1.” Some of these efforts include increasing the efficiency in different areas like transportation and distribution centers. These efforts are achieved while still preserving the environment by recycling products, using electric vehicles, and clean
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