Essay TAG Heuer

Submitted By Jiahui-Dong

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Pages: 2

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TAG Heuer, Google and Inter are going to challenge Apple watch

Last week, Apple just announced that they would launch its first Apple Watch on April 23. This Apple Watch is labeled as the most personal device that apple has ever created. Some view it as Apple’s first Major flop in a decade and others amazed by its blend of fashion and function.

However, the market is always filled with competitions. Currently, Swiss watchmaker TAG Heuer is creating a smart watch in partnership with Google and Intel. The watch, which is combine Swiss craft with American technology, is an attempt to compete with Apple watch. T

I believe that most of us are not familiar with TAG Heuer. Let me introduce it first. TAG Heuer is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories as well as eyewear and mobile phone manufactured under license by other companies and carrying the Tag Heuer name. It, in keeping with its image as a luxury brand with an innovative spirit, has long standing links with the world of sport and Hollywood. In 1999, TAG Heuer accepted a bid from LVMH of US$739 million, contingent upon a transfer of 50.1% stocks.

While TAG is the first traditional watchmaker to pair with Google, the partnership could open the door to other collaborations with high-end brands owned by LVMH. In the announcement at the baselworld watch expo. TAG Heuer CEO Jean-Claude Biver said this was his "biggest announcement ever" in his 40 years of

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