to the original installer, even though there are closer pool supply stores. Person A also uses a loyalty card from Petro Canada to accumulate points for discounts (another act of loyal consumption). As a computer consultant, the participant is also loyal to the Dell brand of computer, which used to have a bigger share of the market before Apple took over. The fact that Person A owns a pool, ate at The Keg, and drives a nice car, supports the Upper Middle Class social position. I also found it interesting…
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