Target & Advertise Essay

Submitted By Hoiifard1

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Pages: 2

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So supermarket, supermarket is.. a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products, organized into aisles. It is larger in size and has a wider selection than a traditional grocery store, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market.
The supermarket typically comprises meat, fresh produce, dairy, and baked goods aisles, along with shelf space reserved for canned and packaged goods as well as for various non-food items such as household cleaners, pharmacy products and pet supplies. Some supermarkets also sell a variety of other household products that are consumed regularly, such as alcohol (where permitted), medicine, and clothes, and some stores sell a much wider range of non-food products: DVDs, sporting equipment, board games, and seasonal items.
In this report, we aim to give the readers information about English’s supermarket chain Waitrose and a comparison between these supermarkets and Iceland supermarkets, discussing their similarities and differences.
Waitrose
Waitrose Limited is an upmarket chain of supermarkets in the United Kingdom and is the food division of the British retailer and worker co-operative the John Lewis Partnership. It was founded in 1904 by 3 partners.
It has a 4.3% share of the market, making it the 6th largest grocery retailer in the UK. The company attempts to differentiate itself from its competitors by

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