The focus of the following marketing plan addresses McDonald’s inefficiency at reaching the
millennial population in the US market. The plan will disclose McDonald’s target markets and
segmentation strategy, key product attributes and benefits, positioning of products, and finally,
attempt to establish a shortterm marketing program that will offer a variety of marketing mix
objectives aimed at satisfying the target market’s wants and needs.
Segmentation
Demographic
Using the age demographic variable, McDonald’s can segment the broader millennial…
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