The Holden Monaro is a coupe sports car in the line of HSV, or Holden Sports Vehicles, made by its namesake Australian company. The car comes in a couple different specifications, but the engine is always either a V6 or a V8, making it a powerful and fast vehicle. The original Monaro was created in 1968 with different “species” of car throughout the next three years. The second generation of Holden Monaros was begun in 1971, which changed the body design of the car completely as well as made the V6 engine no longer an option. The 1970’s Monaro was definitely a muscle car, though over the years until 1977 the vehicle became more of a luxury sedan instead of the hard muscle it had begun with. The Monaro was finally reborn in the 2000’s and…show more content… This gap of such a long period most likely established a stronger nostalgic connection between the consumer and the vehicle. Also, as previously stated, the Holden Monaro was designed to be the most powerful Holden in the mainstream marketplace, which is unique in itself without much explanation. The market that the car is designed for is full of people that most likely enjoy having the best of things, and perhaps especially so, like having their cars be the best. Considering the demand for the car and the amount of orders for the Monaro received, it would not seem that the Monaro had done damage to the Holden Sports Vehicle industry. People are still purchasing other Holden Sports Vehicles, such as the ever popular Commodore or the less commonly seen Holden Maloo. Even when the sales for the Monaro dropped, the popularity of the other HSV did not decrease (except for the effects of the economic recession) and the other Holden sports vehicles are still readily available and popular to those that can afford them. Consumer interest for the Holden Monaro would have been analysed and assessed through many different mediums. The marketers at Holden would have had to look at the past performance of the Holden Monaro, even though the last production of it was 20 odd years before, and see how the car did in that market, and presumably market it to the same
