for a New Product Launch
Royce D. Burnett, Mark Friedman, and Andre Prince
O
n Tuesday,
product launch are a
Website crashes during an online product launch
September 13,
frequent occurrence.
are a frequent occurrence—but the fallout can be
2011, Target’s
These types
tremendous and widespread. The authors of this
of events are not
website crashed several times throughuncommon. For
article show you how to identify IT risks for comout the day in the
instance, during
panies launching online products—and…
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