Direct Marketing Plan for the NANO car’s launch in U.S.A
TATA Motors – Brief Introduction
The globally popular Indian multinational automobile manufacturing company is a part of the TATA group. TATA group is a family owned entrepreneurship formed in 1860s by Jamsetji Tata, the great business man during time who had put India on the global map of economic trade. TATA group includes various sectors of business like Tata power, Tata chemicals, Tata Tea, Tata global beverages, The Titan
Watch Industries, Tata phone and mobile services, Tata Consultancy Services and of course the world renewed Taj Group of hotels in India. The various business domains that Tata is associated with, is the reason because of which the company is in active…show more content… Analysts said that barring a global economic recession, they expected Jaguar Land Rover to continue to do well because it was about to release several new models, including a redesigned version of its flagship Range Rover and the F-Type. The company boasts of 32 of the existing 333 dealerships for their accelerating sales in U.S.A (Figure -2).
The NANO Car – Brief Introduction
The Tata Nano (Figure – 3) is a low-price city car manufactured by Tata Motors. The idea behind manufacturing such a low-price car is to provide a four wheel transportation vehicle to the low earning nuclear families living in metros of India who have been sustaining on highly unsafe scooters and motorcycles as personal transport vehicles. Ever since the start of the project in and around 2004-05, the company faced lot of difficulties in terms of setting up manufacturing plants, service network expansion and procuring ready-made spares and accessories for the vehicle. The biggest problem was with the place chosen to set-up assembly plant in an eastern state of India. Pressurized from local
