emerged for every piece
of value that the traditional car
company adds—designing cars,
engineering them, manufacturing
them (at least the important bits),
assembling them, and marketing
them. These visions and concepts
are not just being tested on paper
but through experiments that are
getting ever bolder and more daring.
Some industry commentators have
speculated about the possibility of
creating a “virtual” car company
along the lines of a Gateway or a
Dell. Last summer, the trade press
was full…
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