Thinking Child Social Media Plan

Submitted By Tee-Temrawi
Words: 1798
Pages: 8
Open Document
Thinking Child Social Media Plan
The Insights
The following insights were acquired from the insights currently present on the facebook page. The mail points will be highlighted in order to develop the most effective timeline to engage the Thinking Child page fans and hopefully encourage more likes in the future.
Facebook Fans
There are currently just about fewer than 2,500 fans of the Thinking Child page. The insights currently show that:
93% of all fans are female:
33% = 25-34 (age)
31% = 35-44
18% = 18-24
8% = 45-54
5% are male:
2% = 25-34
1% = 35-44
1% = 18-24
The age ranges 13-17 consist of less than 1% in both genders. The same counts for the age range 45-54 in males.
Geographically, the majority of all fans live in the United Kingdom; however there are few that live in other countries i.e. 30 from America, 17 from India and so on. This may imply that the reach has widened internationally and has attracted foreign likers (unless it means the likers were/currently reside in the UK and have come into contact with Sue, first-hand).

Fan sign-in times (Facebook)
The following is a timeline during the day describing the hours which the Thinking Child page fans are online. It is the average estimate based on fan-presence each week. The following diagram is for the week starting Sunday, the 31st of August. It cannot be determined whether this is the estimate each week however the stats do not seem to change week to week, which implies that this is the current average estimate of fan activity on Facebook.

The above diagram will be useful in determining when to post to the page and increase its level of reach.
It shows that the peak time fans check their Facebook newsfeed/ accounts is at 9 p.m. (where 1,485 fans, on average, are online). The timeline shows consistent growth (where over a thousand of the page fans are present on facebook) between the hours of 5 p.m. until 9 p.m. however tit starts to decline at 10 p.m.
Rule of Thirds
One of the main principles in the use of social media planning is the rule of thirds. This principle suggests that in order to manage an effective social media account (in this case, for a business) it is useful to ensure that one third of all of your posts includes:
1/3 are Product posts: These posts are used to promote the business.
1/3 are Fluff posts: These are quirky and fun posts which could be stories but could also be based on personal interaction, used to interact with Facebook fans and build or express the company’s personal brand.
1/3 are Story posts: These are used to share stories or current trends in the sector that can be shared with like-minded businesses and people.
The Variables of the TC social media plan
The following table consists of the variables that will be used to develop the social media posts. Every post will combine 1 of each variable and thus combining one or more elements of the rule of thirds in order to obtain the most effective results. These variables have been derived from the findings and objectives of the developed context analysis:
Variable one describes the nature of the post, two is the target the post is aimed at and three is the means in which the target will be selected (optional)

Variable 1:

Variable 2:

Variable 3:

1- A product

1- Schools

1- Promote

2- Share a TC Video/ Blog Post or quote from one of these

2- Private tutors
2- General Post

3- Current Trend

3- Home schooling Parents
3- Specific School

4- Inform of Case Study

4- Parents

4- Geographic

5- Brain Teaser
5- Children (Key stages 1 &2)

5- A target’s Facebook page

6- Share a competitor’s work/product

6- Educational Retailers

7- Share a stakeholder’s work/product

7- Employment

Social Media Calendar
The following calendar is subject to change however it provides a clear layout of the use of the mentioned variables as well as suggests a specific post for each day of the week. The highlighted days of the week on the calendar correspond with the explanations
Show More

Related Documents: Thinking Child Social Media Plan

Little Rock Nine Research Paper

September 1957 nine African-American students will change the whole nation’s schools systems. The Supreme Court ruled that schools needed to be segregated. Oliver Brown did not like how the schools were being segregated so he went into action and made a plan to end segregation. Oliver Brown v. Board of Education was the case that made the movement Little Rock Nine when Oliver Brown won the case and passed that schools would no longer be segregated. Those nine African-American students went to Central High…

Words 944 - Pages 4

Essay about Sony Vaio

Richard Lopez, product manager for Sony Corporation in Hong Kong, had one week to finalize his plan for marketing VAIO laptop computers in China before presenting it to senior management in January 2011. Lopez was struggling to decide which segment (or segments) to target and how to position VAIO for this segment. At the heart of his struggle was an unusual problem—too much data. When Lopez started drafting his plan he was referencing three market research reports: a study on consumer values, qualitative…

Words 5414 - Pages 22

Essay The Body Shop International Plc

Sales: Cost of goods sold (COGS): 38% of sales Operating expenses: Interest expense: 50% of sales 6% of debt (about the current interest rate) Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617-783-7860. No tC The most widely used approach is a hybrid of these two. For instance, T-accounts are used to estimate shareholders’ equity and fixed assets. Percentage-of-sales is used to estimate income statements, current assets, and current liabilities, because…

Words 4868 - Pages 20

final review Essay examples

fundamental revenue concepts (figure 13-6) TR = P x Q Average revenue= P = TR/Q Marginal Revenue = change in TR/ 1 unit increase in Q price elasticity of demand (E)= % change in demanded / % change in price fundamental cost concepts (figure 13-9) TC = FC + VC U(unit)VC = VC /P Break even point = fixed cost / unit price –unit variable cost When total revenue and total cost are equal Max profit - When marginal revenue and marginal cost are equal ( not making any profits) Demand curve: graph…

Words 1930 - Pages 8

Case Study Of Mis 630

DATA SECURITY MANAGEMENT MIS 630 Submitted By: Submitted To: Amit Khare Professor J. Morabito TABLE OF CONTENTS INTRODUCTION……………………………………………………………………………….3 OBJECTIVES……………………………………………………………………………………3 GOALS…………………………………………………………………………………………..4 DATA SECURITY POLICIES………………………………………………………………….7 DATA SECURITY SERVICES…………………………………………………………………7 DATA SECURITY SOFTWARES…………………………………………………………

Words 5790 - Pages 24

Essay BrandiSchoch IT245 IP5

Network Security and Management Brandi Schoch CTU Online Introduction to Network Management IT245-1403A-09 Jennifer Gaddy August 11, 2014 Table of Contents Table of Contents 2 Identifying the Network 3 The Organization 3 Network Servers 3 Network Personnel 3 Diagramming the Network 5 Network Architecture 5 Speed and Distance 6 Access Method 6 Network Models 8 OSI Model 8 FCAPS Model 11 The Diagrams 13 Protocols and Agents 14 Protocols Used Presently 14 Security Concerns 15 Network Security 16 Viruses…

Words 3888 - Pages 16

Business Plan For Construction

Business Plan Executive Summary Just about anywhere you visit today; there is a very good chance you will come across some type of construction taking place. It could be the construction of new schools, roads, buildings, bridges, and subdivisions. Construction has become a complex process, which involves different levels of education and experience. All construction workers have to deal with problems such as bad weather, delays, and project deadlines. A person who works in construction could…

Words 5012 - Pages 21

UPU Portfolio Essay

Montgomery Blair, called a conference in Paris where 15 delegates from European and American countries met and succeeded in creating a number of general principles. Heinrich von Stephan, a senior postal official from North German Confederation, drew up a plan for an international postal union, and the Swiss Government convened an international conference on September 15, 1874, which was attended by representatives from 22 nations. The UPU presently has a total of 192 member countries with any member country…

Words 4397 - Pages 18

Principles Of Macroeconomics

��#ࡱ#� > # �� # # � # � # ���� � � ����������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������…

Words 8104 - Pages 33

India and Bangladesh Essay

care about their general well-being. Within the family structure, the father is considered the patriarch and the leader of the family. This sometimes relates to why leadership and managerial roles in Indian businesses are male-dominated. India’s social structure is organized by a caste system, which is influenced by Hinduism. They have created a culture that establishes hierarchical relationships within the workplace, which has impacts on the management style of businesses. For example, it is expected…

Words 5815 - Pages 24