Teacher: Privacy and Loyalty Program Essay examples

Submitted By mrsbrown66
Words: 1846
Pages: 8
Open Document
Running head: I KNOW WHAT YOU DID YESTERDAY

Brown 1

Final Paper I Know What You Did Yesterday Ronnie Brown Ashford University English Composition II Professor Kimberly Muirhead June 3, 2013

Running head: I KNOW WHAT YOU DID YESTERDAY I Know What You Did Yesterday

Brown 2

Is privacy in the 21st century possible? This topic sparked my curiosity and discovery of why we as humans now have a unique and vulnerable habit of surrendering our personal lives to a registered number of sorts. Rather through a grocery registration card, a mobile phone number, a home internet connection, a health care provider wellness insurance registration, or simply Costco membership. Our privacy as humans is actually an oxymoron. In this paper my research and discovery will allow me to develop this theory and provide critical research that supports my claim that all data is not equal nor is it collected for the development of the American family. This paper will also highlight the unique proposed purpose for store loyalty cards and data collection.
Data privacy in the 21st century is an oxymoron; almost unheard of. Exploring how we as humans are monitored, studied and examined for various purposes and profits is a full time job and happening more frequently in 2013. The question, “Is privacy in the 21st century possible” has given me reason to research several ways in which we as humans voluntarily surrender our everyday lives to the study and profit of our habits, hobbies, purchases, entertainment and employment, thus allowing me to narrow down my researched topic. According to the Electronic Privacy Information Center (EPIC) whose purpose is to: Focus public attention on emerging privacy and civil liberties states that the finally the President of United States has issued an Executive Order, outlining the White House and Administration new “Open Data Policy” (White House Launches Open Data Project, 1994) Under this new policy the goal would be to make information “accessible, "accessible, discoverable, and usable by the public" and to "promote interoperability and openness." (White House Launches Open Data Project, 1994) My thought for this great leap of faith is that it will never happen and that this is just a theatrical gesture to insult the American public intelligence to dissect a lie.

Running head: I KNOW WHAT YOU DID YESTERDAY

Brown 3

According to I. Rubinstein of NYU, Personal data also known as “Big Data” refers to novel ways in which organizations, including government and businesses, combine diverse digital datasets and then use statistics and other data mining techniques to extract from them both hidden information and surprising correlations. While Big Data promises significant economic and social benefits, it also raises serious privacy concerns. Personal data (2012, Online) means e data in conjunction with other information that is in, or is likely to come into, the possession of the data controller”. This invasion of privacy is warranted and scrutinized, however due to the consumer market our generations of shoppers, based on a company’s data research proves that we as every day people survive because of the shared savings warehouse stores are able to offer as a trade off. The result is a changing consumer universe in which customers increasingly are asked to make an Information Age trade-off, thus opening themselves to a vulnerable state of invasion to their everyday life. From the outside looking in, the simple plastic card that offers a discount for a multiple of purchases seems harmless and more often than not, it is a harmless purchase. Even purchases as apparently regular necessities such as groceries can provide clues about one's health, drinking habits, income and self-image. Whether this corporate effort leads to a dangerous erosion of consumer privacy or something more benign is a question that divides some consumers, if they're even aware of what's going on. According to Safeway CEO Steve Burd,
Show More

Related Documents: Teacher: Privacy and Loyalty Program Essay examples

Bi - Future and Current Essay

partners. 2. What is CRM ? How can BI facilitate CRM ? Answer the question by studying a real company using BI & A to support CRM. Customer Relationship Management is an enterprise driven business strategy to increase customer satisfaction and loyalty and reduce costs in order to improve the profits of the company. CRM integrates the data from different data sources with the organization to give one holistic view of the customers in real time. Business Intelligence solution can help report, analyze…

Words 984 - Pages 4

Team A Market Research Paper Week 4

smart phone using parent or guardian with school age children from kindergarten to High School. After age 18, a parent would continue to be able to access their student’s data with a FERPA release from the school ("Family Educational Rights And Privacy Act", 2013). Since the app is designed to translate information into different languages that would not be a barrier. Parents Portal’s secondary market is the school districts themselves that understand that more parent involvement means increased…

Words 2209 - Pages 9

Staffing: Human Resource Management and Employees Essay

Staffing After an organization's structural design is in place, it needs people with the right skills, knowledge, and abilities to fill in that structure. People are an organization's most important resource, because people either create or undermine an organization's reputation for quality in both products and service. In addition, an organization must respond to change effectively in order to remain competitive. The right staff can carry an organization through a period of change and ensure its…

Words 4923 - Pages 20

Essay Social Media Business Model Analysis - Case Tencent, Facebook, and Myspace

l Social Media Business Model Analysis - Case Tencent, Facebook, and Myspace Logistics Master's thesis Xiaoyan Hu 2011 Department of Information and Service Economy Aalto University School of Economics ABSTRACT The term of social media is becoming increasingly popular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for…

Words 34791 - Pages 140

MKTG 522 Final Exam 10 Essay

groups: Discussion of selected members (a mix of parents, teachers, academicians and psychologist) in a focus group will help the company gain insight about what the customers are think and how they perceive the product (Kotler, 2000). This will also help in identifying any gaps between the product presently available in the market and what the customers want. Unstructured interviews: Unstructured one on one interview with parents, teachers, and psychologists can help the company gain more information…

Words 5006 - Pages 21

Essay about Con Law Notes

Constitutional Law Where does FED or STATE legislature get its power? 1. Congress i. – if abused their powers. It is up to the court to interpret it (Marbury v. Madison) 1. They don’t have the power, because it is not enumerated. Our govt is a govt of enumerated powers, or 2. Power was exceeded 14th Amend. § 5 Kimmel Test to see if the Congress esceeded ii. If breached its limits. There are immunities and privileges of the people and if they pass a law that breaches it Amend 14th §1 then…

Words 8515 - Pages 35

CNPS 427 Lecture Essay

the client’s approval Release of information form “Communication btwn myself and this physician can only occur w/ ur approval” Supervision of counselling trainees Ph.D graduates are allowed to do accredited supervision of doctoral degrees related programs Teaching and research (see also: specialization; scientist-practitioner model) Professional development All of the memberships in prof associations do come with a number of attached things: Show what you have done (Read, researched) in the meanwhile…

Words 8815 - Pages 36

Sources of Ethics Essay

TABLE OF CONTENTS 1.0- JOHN STEINER AND GEORGE STEINER SIX PRIMARY SOURCES OF ETHICS: 6 1- Religion: 6 2- Genetic Inheritance: 8 3- Philosophical Systems: 8 4- Cultural Experience: 8 5- The Legal System: 9 6- Codes of Conduct: 9 2.0- EXPLANATION OF THE SOURCES OF ETHICS: 10 2.1- RELIGION: 10 Teaching business ethics 12 2.11- Impact Of Religiosity: 13 2.12- Ethics Of Islam: 14 Nature of Islamic Ethics 17 The Human-Environment Relationship: 20 The Sustainable…

Words 20200 - Pages 81

Cadbury Scweppes Swot and Environments Essay

NZ Chocolate and confectionary industry 7/31/2012 Assignment 1 Task 3 Annelize Vermeulen Table of Contents NZ Chocolate and confectionary industry 3 Macro environments: 3 Political 3 Environmental 4 Social 6 Technological 7 Economic 7 Porters five forces 8 New Entrants: 9 Substitute: 9 Buyers: 10 Suppliers: 10 Rivalry: 11 Micro environments 12 Consumers: 12 Employees: 12 Suppliers: 13 Distributors, Retailers and wholesalers: 13 Transportation providers:…

Words 14511 - Pages 59

MKTG 3101 Notes Essay

MKTG3010 – Notes for Test 2 Blue= skipped slides ** = focus on for test CH 8: Products, Services and Brands What is a product? -product= anything that can be offered to a marketer for attention, acquisition, use or consumption that might satisfy a want or need -**can be tangible goods (ex- soap, toothpaste, coffee, cars) -**can be intangible services = form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result…

Words 6640 - Pages 27