revenues in merchandising and licensing and sales in Disney stores worldwide also dropped due to stale product lines, (Gunther, 1999). Disney had competitors challenging each of its main businesses; Universal had a popular theme park in Florida, DreamWorks, Fox and Warner were also producing animated features which contested Disney’s stranglehold on the animated film industry and the company’s television cartoon channel was ranked third behind Nickelodeon and Cartoon Network. Gunther (1999) sheds…
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