Television Advertisement and Branded Clothes Essay

Submitted By Sanchit-Jasuja
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Pages: 29
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RESEARCH PROJECT REPORT

ON

“A STUDY OF ADVERTISMENT STRATEGIES OF BRANDED CLOTHES”

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

Of

PUNJAB TECHNICAL UNIVERSITY JALANDHAR

SUBMITTED TO:- SUBMITTED BY:-
Ms. NEHA JUNEJA SANDEEP SINGH

BBA 6th SEM.

ROLL NO:- 8100132052

GIAN JYOTI INSTITUTE OF MANAGEMENT AND TECHNOLOGY

2008-11
Certificate of Supervisor

This is to certify that Mr. Sandeep Singh. _Roll No.8100132052_ has completed the research project titled “A STUDY OF SALES PROMOTION STRATEGIES OF A SPECIFIC PRODUCT” under my supervision in partial fulfillment of the BACHELOR OF BUSINESS ADMINISTRATION degree of university’s name PUNJAB TECHNICAL UNIVERSITY JALANDHAR.

Ms. NEHA JUNEJA

Declaration

I, hereby declare that the research project report titled “ A STUDY OF SALES PROMOTION STRATEGIES OF A SPECIFIC PRODUCT” is my own original research work and this report has not been submitted to any University/Institute for the award of any professional degree or diploma.

SANDEEP SINGH

BBA 6th SEM

ROLL NO:- 8100132052

ACKNOWLEDGEMENT

I took this opportunity to express my gratitude to all those who have helped me to make this project a success. I would like to thankful my guide Ms. NEHA JUNEJAwho helped and guided me throughout the development of the project, She provided me all kind of information, and inspired me to complete the project successfully. I am also thankful to Principal for her valuable support & guidance.

I would like to thank everyone who contributed for the success of this project. I must thank them whose valuable guidance makes it so simple and support me during the project development directly or indirectly.

SANDEEP SINGH

PREFACE

Television and advertising together present a lethal combination and has become an integral part of modern society .It is the most convenient route to reach not only adult consumers but also the youngster. Youngsters are manipulated by advertisement promise that the product will do something special for them which will transform their life. The present study was conducted on 100 young boys and girls of age group 18-30, to know the impact of T.V. advertisement of branded clothes on their buying pattern. The results revealed that advertisements played a vital role in introducing a new product in the family list & making better choice during shopping. Majority of the respondents after watching an advertisement wanted to buy the new brands of Jeans, T-shirts and Shirts introduced in the market, they were disappointed when they were not allowed to buy products of their choice and were of the opinion that T.V. advertisements helped them to make better choice during shopping. They mostly went to shopping with parents. Sometime they planned their shopping after discussion with family members. In purchase of Jeans, Shirts, Sarees,
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