Essay about Tesco and Tesco Club Card

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Tesco History
1919- Jack Cohen began selling surplus groceries from a stall in the East End of London. On the first day Jack Cohen made a profit of £1 on sales of £4.
1924- The first own-brand product sold by Jack was Tesco Tea.
1929- Jack Cohen opened the first Tesco store in Burnt Oak, North London. The store sold dry goods and the first ever branded product tea.
1947- Tesco Stores was floated on the stock exchange with a share price of 25 pence.
1955-Tesco bought 19 Burnards stores.
Between 1955 and 1960- over 500 new stores were bought.
1982- Tesco introduced computerized checkouts to their stores.
1985- Tesco launched there healthy eating range.
1992- The first Tesco metro opened.
1993- Tesco got there strapline ‘every little helps’ and it attracted 1.3 million customers.
1994- The first two Tesco expresses were opened in London.
1995- Tesco changed their market to Hungary.
1995- Tesco launched Tesco Club card points which attracted about 4 million new customers.
1996- Tesco started trading 24 hours.
1996- Tesco started to trade in the Czech Republic and opened a k- mart.
1996- Tesco entered Slovaks market. 1997- The first Tesco extra was introduced in Essex.
1997- Tesco started offering saving accounts.
1997- Tesco entered polish market.
1997- Tesco entered Irish market. 1998- Tesco entered Thailand’s market operating under Tesco lotus.
1998- Tesco launched the ‘finest’ range.
1999- Tesco started to sell mobile phones.
1999- Tesco’s business opened in South Korea in partnership with Samsung operating under home plus.
2000- Tesco.com was introduced.
2001- Tesco launched their Florence and Fred clothing range.
2002- Tesco bought the convenience store ‘one stop’.
2006- Tesco direct was introduced.
2007- Tesco entered the U.S with the store fresh and easy.
2007- Tesco bought the garden Centre chain Dobbies.
2008- Tesco acquired 36 hypermarkets in South Korea from Homever.
2008 -Tesco entered India setting up a wholesale and an exclusive franchise agreement with the Tata group who operate the star bazaar hypermarkets.
2009- Tesco bank was set up.
2010 -The club card app was introduced.
2011- The first Tesco zero carbon was introduced.
2012- The first online grocery shopping was introduced in central Europe.
2012- Tesco launched the new everyday value range.
Tesco Strategies
The Clubcard points brought in about 4 million customers.
The Hudl is a Tesco own- brand tablet
Consumers are increasingly spending a bigger proportion of their income on they want to take their new businesses to new markets.
Brands are about giving customers confidence in the quality, value and reliability of the things Tesco sell they aim to be a creator of highly valued brands across their offer, whether it is Finest, F&F or Tesco Bank.
Tesco has used market penetration for the past 13 years they have entered markets like Hungary, Ireland, Czech Republic and South Korea.
Tesco used diversification when they started selling clothing and mobile phones because they had a new market and a new product.
Cadbury’s history
1824- John Cadbury opened a grocer’s shop among lots of things he also sold cocoa and drinking chocolate which he made himself with a pester and mortar.
1831- John Cadbury started to produce on a commercial scale and he bought a 4 story warehouse.
1842- John Cadbury was selling over 16 varieties of drinking chocolate and 11 different cocoas.
1847- The business moved to a larger factory.
1847- Fry’s produce the first chocolate bar.
1861- John Cadbury retired and left the business in control of his sons Richard and George.
1866 Cadbury’s introduced new processing technique by making the UK’s first unadulterated cocoa.
1875- A man called Daniel Peter added milk to his recipe and made the first milk chocolate bar.
1875- The first Easter egg was made.
1878- The brothers wanted to expand the business with a new factory.
1879 The Bournville
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