Tesla Vertical Integration

Words: 162
Pages: 1

From the start Tesla wanted to have vertical integration, this way they may have more control over their strategy and planning. With the recent success from their economic model. Tesla felt compelled to increase production to 500,000 by 2018. Tesla aims at building a wide range of models to fully expand all consumer markets, including urban transport and heavy duty trucks. Though Tesla is in the auto manufacture industry, their strategy looks to take them further than making cars.. What sets Tesla apart is their integration of technology through software,manufacturing,solar energy and ability to be ahead of the curve. Their main strategy from the beginning has been to enter a high end market then use that money to develop a medium volume