Essay about Test Mkt 402 - 32690 Words

• Question 1 ©
0 out of 2 points Customer-driven pricing may depress profits because _____.
Answer
Selected Answer: customers will only pay so much for a product
Correct Answer: pricing for short term sales objectives often undermines perceived value by customers • Question 2
2 out of 2 points Cost-plus pricing is effectively opposite of a prudent pricing strategy because _____.
Answer
Selected Answer: it leads to overpricing in weak markets and underpricing in strong markets
Correct Answer: it leads to overpricing in weak markets and underpricing in strong markets • Question 3
2 out of 2 points Proactive, value-based, and profit-driven principles are typically embodied by …show more content…
Answer Selected Answer: profit-driven Correct Answer: profit-driven • Question 14
2 out of 2 points _____ pricing suggests that prices should reflect the value a customer receives from a product or service.
Answer
Selected Answer:
Value-based
Correct Answer:
Value-based

• Question 15
2 out of 2 points Which of the following is the simplest price structure?
Answer
Selected Answer: price per unit
Correct Answer: price per unit

• Question 1
2 out of 2 points The complexity of a price structure increases as _____.
Answer
Selected Answer: differences in perceived value of products by customer segments are revealed
Correct Answer: differences in perceived value of products by customer segments are revealed • Question 2
2 out of 2 points A company that is willing to be a smaller company in order to be profitable is employing the _____ principle of strategic pricing.
Answer
Selected Answer: profit-driven Correct Answer: profit-driven • Question 3
2 out of 2 points A value-based price structure can result in poor sales when _____.
Answer
Selected Answer: prices are not justified to the customer in terms of the value of the product
Correct Answer: prices are not justified to

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