One great example of this is his story of changing his attitude for the meetings he was required to attend on a regular basis. Roth changed his attitude from one of “life sucks” to an attitude of “Let’s do this!” Roth uses case studies in the book very effectively. Roth uses logical organization in an effective manner, wasting no time to get to the peanut butter and jelly of the book. Roth’s thesis, “Reasons are Bullshit,” was very quickly, and well put to the audience. An example of this is the well-placed chapter