By moving to Newfoundland, he undoes the work of his parents and grandparents who traveled to America to escape their family’s origins: a “wild and inbred” clan of “half-wits and murderers” (Proulx 162). While subject to the stigma of the Quoyle-name upon his arrival to Newfoundland, Quoyle and his aunt Agnis quickly create a new image for their family name. They become the first generation of a new type of Quoyle: hard-working and kind, nothing like the savage and incestuous generation that had come before them. Similarly, the Newfoundland culture struggles for identity, getting caught in a battle between traditionalism and modernism. The followers of the “old way…look out for your family’” and “make do with what you got’”, while those that support the “new way” are materialistic, worshipping the “consumer ratings, asphalt driveways, lotteries, fried chicken franchises, Mint Royale coffee and gourmet shops, all that stuff” (285-286). Proulx’s opinion on the Western idea of modernization is similar to that of Gabriel Garcia Marquez in his novel 100 Years of Solitude. Both authors portray the industries that infiltrate their formerly isolated communities in a mainly negative light, but highlight the technology and infrastructure that the industries bring. In Newfoundland, Quoyle creates a balance between the old and the new. He rejects both the savagery of his ancestors and the toxicity of Western materialism, while embracing the Newfoundland simplicity, ultimately finding