Essay on The Beach Carrier

Words: 1488
Pages: 6
Open Document
Q1: What is the nature of the product? What are its strengths and weaknesses?
A1: The Beach Carrier is a new product concept developed by Mary Ricci. It is a large, lightweight, durable bag that is designed to carry everything required for a day at the beach, including a chair. The Beach Carrier can be folded down to a 12-inch by 12-inch square for easy storage when not in use. It comes with an adjustable strap and various-sized pockets for carrying all types of items to the beach or other outdoor activities (i.e. concerts, picnics, and barbecues).

The Beach Carrier possesses several strengths relative to competitive products in the market, including the following:
1. First, the overall product concept of a single bag that can carry …show more content…
Again, this seems to be a flawed assumption and she would have probably been better off trying to find out the current sales of either the “Caddy Shack” or the “Wonder Wheel”. In my opinion, this also appears to be an overestimate of the market potential and could negatively impact the break-even point.
5. In addition, Ricci has assumed that women buy new beach bags every third year but all three products in this market space, especially the Beach Carrier, promote their level of durability. Therefore, the turnover of bags may not be as frequent as the historical data suggest and thus the market potential may again be overstated.
6. Finally, it does not appear that Ricci’s financial analysis has taken into account the fact that the Beach Carrier will be a highly seasonal product. Therefore, she must account for this fluctuation in production, inventory maintenance, start-up funding, and overall cash flow as well as determining when best to launch the product.

Q3: How can Ricci protect her product design?
A3: In order to the product design and overall business concept of the Beach Carrier, Mary Ricci should retain a patent attorney to conduct a patent search. If the product design of the Beach Carrier is determined to be patentable, Mary and her legal counsel should apply for a utility patent and/or design patent. Until
Show More

Related Documents: Essay on The Beach Carrier

The Beach Carrier Case Analysis Essay

Matthew Beringer ELE 3010 Parnell February 21, 2016 The Beach Carrier 1. What is the nature of the product? What are its strengths and weaknesses? The Beach Carrier is a bag that is large enough to carry all the items that one needs for a day at the beach. It is large enough to carry a beach chair, but when empty, it can be folded down to 12x12 square inch for easy and convenient storage. The strengths of the product are that is more affordable than the competitor’s products and the…

Words 1011 - Pages 5

Dr Coleman Case Study

Struan Coleman: Helping an Honorary SEAL Overcome His Obstacles Jim Carrier, the former President of Veterans Appreciation Council, planned a trip to the Virginia Beach Navy SEAL base, prepared for the physical demands and strenuous regime that awaited him. Carrier was an honorary SEAL for his work with active duty military, veterans and their families and was looking to emulate his peers. For all of his hard work and dedication, Carrier received the “Spirit of Hope” award for his outstanding service…

Words 644 - Pages 3

Operation Overlord Research Paper

land on the beach. On the morning of the 6th, America, Canada and Britain deployed 150,000 soldiers spread across 5 beaches and 150 miles of coastline. Due to the sheer vulnerability and lack of cover for the Allied forces, combined with the German’s having the higher ground, resulted in thousands of soldiers dying before even surpassing the beach. This was especially true at Omaha beach were the shoreline was a barrage of high cliffs. Eventually the Allies were able to take the beach. In the days…

Words 1501 - Pages 7

Competitor Audit Writing Frame Essay

offer lots of way to help young children Pleasure Beach Pleasure beach offers a good cheap price. Lego lands tickets are very prices compared with pleasure beach so this makes pleasure beach better for your money. Pleasure beach offer £17.00 per ticket while lego land offer a price of £44.00. This is a huge price difference Pleasure beach allow brands to name their rides like pepsi and Fanta. This gives them advertisement. At the beach they have a nikoloaden land where little kids can go…

Words 555 - Pages 3

Essay about WiFi Enabled LTE Small Cell Gateway Forecasts 2013 2020

and mobile, a number of wireless carriers are taking a keen interest in WiFi enabled LTE gateways. A WiFi enabled LTE small cell gateway (or base station) is an emerging network element, which has an LTE interface towards the carrier network and a WiFi interface towards the end user device. A vast majority of these base station deployments are likely to be in a small cell configuration. Driven by infrastructure vendor commitments and demands from the wireless carrier community, Market Research expects…

Words 439 - Pages 2

Stalingrad: The Battle Of Iwo Jima

26th 1945. The American leaders were admiral Chester W. Nimitz and general Holland M smith. The japanese commander was Tadamichi Kuribayashi. Admiral Chester Nimitz role was to provide the beach landing and shelling the beach to lighten jap defences. General Smith’s role was to make a plan of how to uproot the beach defences and move inland. As defender of the island general Kuribayashi had the difficult task of trying to defend the island and undermine the american advance. The americans landed on…

Words 494 - Pages 2

Request For Review Of A Decision Of The Universal Service Administrator By Harbor Beach Community School District

Service Administrator by Harbor Beach Community School District Harbor Beach, MI Schools and Libraries Universal Service Support Mechanism ) ) ) ) ) ) ) ) ) ) File No. SLD-553882 CC Docket No. 02-6 ORDER Adopted: May 31, 2013 Released: May 31, 2013 By the Chief, Telecommunications Access Policy Division, Wireline Competition Bureau: 1. In this Order, we grant a request for review from Harbor Beach Community School District (Harbor Beach)1 of a decision of the Universal…

Words 1833 - Pages 8

History of Sport Essay

competitions worldwide. One of the reasons for rugby’s rapid growth is that regardless of size, shape, age or gender, there is a type of rugby and a level of competition that is right for almost everyone. Types of Rugby: 15-a-side, Sevens, Tag and Beach Basics Rugby is a game which is a team game that is full-contact, territorial. It suits anyone from a 20stone prop to a small fast footed winger. Games last for 80 minutes – broken down into to 40 minute halves. There are two teams of 15 players…

Words 935 - Pages 4

The Wireless Network Infrastructure Bible 2014 To 2020 Macrocell RAN Small Cells RRH DAS Cloud RAN Carrier WiFi Mobile Core Backhaul Essay

2020 Table RAN, of content Macrocell Small Cells, RRH, DAS, Cloud RAN, Carrier WiFi, Mobile Core & Backhaul The term “Wireless Network Infrastructure” has conventionally been associated with macrocell Radio Access Network (RAN) and mobile core network infrastructure, which SNS Research estimates to account for nearly $52 Billion in spending by the end of 2014. However, the scope of the term is expanding as wireless carriers increase their investments in Heterogeneous Network or HetNet infrastructure…

Words 1680 - Pages 7

Essay about Picture story

for a local merchant. I met Rose on the Beach while admiring the delicate beauty surrounding me, and then become distracted by the additional beauty that stood a few feet away. She spoke of her needs and the lives that they had once had as if she had lived them herself, she filled me with curiosity. To the disbelief of my crew, I stayed with her on the island for many weeks; we were happy and rich with love. That was before the cold Autumn came- the carrier of bitterness and death. During those…

Words 773 - Pages 4