are seen as more likely, evaluated more extremely…). Numeric illiteracy, conjunction fallacy
1. Adjustment from an anchor-
a. Ex: Pricing (providing a comparison price)
b. Comparative and TV advertising (choosing a comparison brand, patterning a commercial)
2. Refining Anchoring & Adjustment-
a. Ex: Ad claims & disclaimers (writing brand claims & disclaimers)
b. Pricing (surcharges, discounts, payment, & refund schedules that optimize satisfaction)
c. Anchoring & Adjustment: Individuals anchor perceptions…
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