In Hollywood, numerous small studios were taken over and made a part of larger studios, creating the Studio System that would run American filmmaking until the 1960s. Hollywood made it's big entrance in the film industry due to it's inexpensive real estate and sunny climate which greatly appealed to new up and coming film directors. It created a new lifestyle through hard work, emphasizing leisure activities, sports, and the club scene. Hollywood by itself was considered it's own separate ‘colony’ as it became the birthplace of the ‘studio.’ Studios were extremely important when it came to America's image of film making. They were extremely large, sky light buildings that had enormous laboratories, costume and research departments, acres of outdoor sets and contained miniature cities for movies. The studio system was essentially born with long-term contracts for stars, lavish production values, and increasingly rigid control of directors and stars by the studio's production chief and in-house publicity departments. The major studios, The Big Five, were those that had vertically integrated all aspects of a film's development. The Big Five studios included: Warner Bros. Pictures (Bugs Bunny), Paramount Pictures (Popeye), RKO Pictures (King Kong), MGM Pictures (Gone with the Wind and Wizard of Oz), and 20th-Century Fox (Shirley Temple films). (N.p. montgomerycollege.edu) These companies had vast studios with elaborate sets for film production; they owned their own film-exhibiting theatres, as well as production and distribution facilities. They distributed their films to this network of studio-owned, first-run theaters, mostly in urban areas, which charged high ticket prices and drew huge audiences. They required blind or block bookings of films, whereby theatre owners were required to rent a block of films in order for the studio to agree to distribute the one prestige picture that the theatre owner wanted to exhibit. This technique set the terms for a film's release and patterns of exhibition and guaranteed success for the studio's productions. Three smaller, minor studios were dubbed