The Demographic Median Age Of Discovery Channel

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The sort and quantity of audience of Discovery Channel are both peculiarly capacious. For instance, a scholar in related fields named Kevin Downey (2008) regard the target audiences of the channel as adults ageing 25 to 54, which median age in this demographic data is about 40 (E. G. see Table 1). However, with the rise of teen market occurred in 1990s, the demographic median age of Discovery Channel has been younger, declining from 46 in 1997 to 40 in 2005, and this tendency will unquestionably sustain in the future (Downey, 2005). Underlining male more than female audiences, programs of the network roughly have more male audiences, though the rate of audience gender is balanced in general (Asia Research Magazine, 2015). From the perspective
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