Marketing Lecture Notes for Final
2.11.13
Chapter 8- Creativity
* Creative minds such as Picasso and Gandhi reveals traits like strikingly exuberant self-confidence, (childlike) alertness, unconventionality, and an obsessive commitment to their work
* Self confidence at some point becomes crass self-promotion and an unconstrained childlike ability to see the world as forever new eventually devolves into childish self-indulgence
* Creativity is essential- without it, there wouldn’t…
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