2. At low levels of advertising, increasing marginal product is also possible.
3. H. Saffer and D. Dave, "Alcohol Advertising and Alcohol Consumption by Adolescents," NBER Working Paper No. 9676, May 2003.
4. H. Saffer, "Alcohol Advertising and Motor Vehicle Fatalities," Review of Economics and Statistics, 79 (3) (August 1997).
5. H. Saffer, "Alcohol Advertising Bans and Alcohol Abuse: An International Perspective," Journal of Health Economics, 10 (1991).iversity. His profile appears later…
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