In addition, the virtue ethics theory believes that ethics are based on moral values that are instilled in a person from their given environment, whether that is a family or a community environment. Under the First Amendment of the U.S. Constitution, advertising is a protected right (Advertising and the First Amendment). The Constitution is essentially a set of values on which this country bases its laws. These constitutional rights are carried out by this countries government, as well as its citizens. The right to advertise is therefore a nationally accepted value, giving it ethical weight. The limitations on tobacco companies’ rights to advertise are unethical in this sense. Virtue ethics also focuses on the fact that being surrounded by a culture that promotes good values can cultivate the habits of good character that will naturally lead them to