Retailers, such as Primark and TK Maxx, which have gained popularity, are forcing other retailers to drop their prices.
2.5 INTERNAL ANALYSIS
• Overview of Reiss
• Strengths
• Reiss has a strong presence in the UK market with central high street locations.
• High brand awareness
• Strong leadership
• Effective PR
• Good PR and designers/architects.
• Weaknesses
• Small company compared to main retail clothing specialists, for example, Topshop which is owned by Arcadia.
• Smaller…
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