The Influence of Supply Chain Management in Fashion Industry
In recent years, supply chain management becomes a buzzword under the context of inevitable and ever-increasing interaction and participation among all different types of companies, especially in Fashion industry. “Supply chain management comprises the collection of actions required to coordinate and manage all activities necessary to bring a product to market, including procuring raw materials, producing goods, transporting and distributing those goods, and managing the selling process ” (Burns, Mullet, and Bryant 31). The basic purpose of supply chain management is to enhance efficiency via reducing inventory and shortening production processing (Burns, Mullet, and Bryant 32). This paper will present the advantages of application of supply chain management and strategy in fashion industry.
Sourcing serves as one of component of supply chain management. Globalization is defined as “the process whereby nations’ economies become intertwined and interdependent” (Burns, Mullet, and Bryant 33). The world is becoming much smaller than we expect, thus sourcing experts search for the most suited suppliers and track where products are distributed from all over the globe. As globalization is an inevitable trend, countries that have comparative advantage specialize in their strengths. For example, countries such as China implements mass-produce premium cotton and silk. While textile research and development is concentrated in the high-tech counties such as United States, Japan.
Quick response, a method of supply chain management, plays a crucial role in the success of fast fashion companies. Take Zara as an example. On the one hand, Zara well uses quick response in regard to customer’s demand and fashion trend (McAfee, Dessain,and Sjoman, 2007), which indicates that Zara produces new design quickly and keeps its status as leading fast
fashion brand. As a leading fast fashion brand, Zara’s success is closely associated with its fast lead-time and minimum inventory. Normally, Zara’s products are present in two weeks from drawing board to store shelf (Rachel Tiplady, 2006), since all department keep their processing fast. Keeping a small number of inventories in its entire supply chain could reduce inventory risk. Other than that, it could stimulate consumption. For instance, the scare buying may happen, and some items may be gone within a week.
Using contractor is another strategy in supply
Zara: IT for Fast Fashion |
Individual Case Essay |
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BUS 510 Management Information Systems Dr. Y. K. Mortagy |
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Mengyang Chen |
Fall 2012 |
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Table of Contents
Abstract 3
Case Summary 4
Business Analysis 5
Generic Strategy 5
Five Forces 7
Value Chain Analysis 9
Implementations of Porter Models 10
Solution Evaluation 11
Cost analysis 12
Benefit Analysis 13
Conclusion and Recommendations 16
References 17
Appendix 18
Exhibit 1 18
Exhibit…
MO358 Strategic Supply Chain Management
Global Sourcing-
Benefits and challenges for H&M
Northumbria University, UK
Abstract
Global sourcing is a technique of strategic sourcing in the global strategy, which is an effective approach as a part of organization’s procurement section. The objective of global sourcing is to develop global efficiencies in the delivery of a product or service for the firms achieving a sustainable competitive advantage and this is an important weapon have been…
Running head: ROLE OF SUPPLY MANAGEMENT IN TOY INDUSTRY
Role of Supply Management in Toy Industry
Ayush Gupta
University of Wisconsin Madison
1
ROLE OF SUPPLY MANAGEMENT IN TOY INDUSTRY
2
Abstract
Toy industry is an industry where time to market and product turnover are vital. Most
products have a very short life and are sold in limited, well-defined selling seasons. Few
products last for two seasons and experience a significant markdown at the end of the product
life. While some products…
Placement Proposal
Fashion Editor
What is a fashion editor?
* In charge of guiding the direction of a publication in terms of clothing, accessories and shoes.
* Drives their focus through careful selection of written visual pieces that best represent a desired message.
* Coordinate photography shoots with desirable models, clothing designers and photographers to create a reputation for their medium.
* Maybe found working at a magazine, on a television show or on a…
emissions, water use and waste, demonstrating leadership within their industry by making real year-on-year progress.
1. Zero waste to landfill;
2. Become a carbon neutral company;
3. Reduced energy use in stores, offices and warehouses by 31 per cent;
4. Reduced store refrigerant gas carbon emissions by 60 per cent;
5. Used two billion fewer single-use carrier bags in its food halls;
6. And tackled water-use in its stores and supply chain.
Carbon Neutral: how to cut carbon
By setting ambitious targets…
Report on Old Navy Bruno César De Paula Porto Oscar Alejandro Baldit Gonzalez Stefany Tatiana Zambrano Garcia Greystone College BUS-BA201-6 Introduction to Management Professor Sara Poorshaban Date
Introduction For over three decades, Old Navy has been a popular choice for families, offering stylish and affordable clothing for everyone. Founded in 1985 by Gap Inc., they've grown from a focus on value and affordability to a brand committed to more. They want their customers to have a fun and welcoming…
of e-business and supply chain, Adidas AG gained the biggest competitive advantage among the sport- goods industries.
I stands for inimitability which means difficult to imitate. Adidas AG should always keep products innovation in sports goods industry. As Figure 3 below shows, in aspect of change, Adidas AG needs to guarantee a core technology of production which can not be plagiarized easily by the other sport-goods manufacturers in order to keep ahead of sport-goods industry.
Source: Johnson…
Zappos.com:
Developing Supply Chain to Deliver WOW
Strategic Management of Operations
Prof. Saibal Ray
By: Jaycie Zhang
Xinqi Wang
Arturo Cabezudo
Maria Campos
Juan Carlos Neira
Executive Summary
Zappos.com is a privately held online retailer with an extensive product category mainly including apparel, footwear, handbags, and watches. Headquartered in Nevada, it primarily operates in the US with about 1,300 employees and revenues mounting to $635M in 2008. Thanks to its strength in…
