Essay on The Influence of Media on Sport

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Influences of Mass Media in Sport

When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society and it functions as a medium of exchange of information across the globe. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation. Therefore, mass media exists in many different forms such as …show more content…
Basketball was invented as a recreational sport, but now considered a universal sport. The introduction of this sport to the rest of the world started in the late nineteenth century as a form of recreation. Universities began incorporating this new recreational game into their sporting activities and were considered a male oriented sport. Women were not recognized at the time as basketball players even if they had an interest in the sport. Throughout the years basketball was transformed from a recreational sport into competitive sport and the players competed for a prize which in its early existence was a trophy or medal. The media in all forms such as television, radio, Internet and newspapers never took an interest in the sport until the end of world war two. At the time people's interest in the sport was growing rapidly mainly because of the transformation of the sport from a recreational sport to a competitive sport. Universities and private businessmen who spotted the potential success of the sport invested their capital in building stadiums for athletes of the sport to compete. In the early 1950's professional leagues were starting to develop across the United States as more private business men realized profits in relative terms meaning essentially the profits made were considered great in that time period. At the time the main form of media in households across the United States was the radio
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