Retail Grocery Store Marketing Strategies and Obesity
An Integrative Review
Karen Glanz, PhD, MPH, Michael D.M. Bader, PhD, Shally Iyer, MPH
Context: In-store food marketing can influence food-purchasing behaviors and warrants increased attention given the dramatic rise in obesity. Descriptive and experimental studies of key marketing components have been conducted by consumer scientists, marketing researchers, and public health experts. This review synthesizes research and publications from…
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